Creative Media
Why is the subject important?
Within the media curriculum, students learn to understand how information can be presented to meet differing purposes and audience needs as well as how the method of delivery can impact on the way in which we present ideas and messages. They also learn to make use of desktop publishing software and photo editing software and how this can be used in the publishing industry to present content for different purposes. Finally, they will carry out a project and an assessment on creating their own publication for specified purposes and audiences using the tools they have learnt. The course prepares students for further study or work in the publishing industry.
OCR Creative iMedia (Year 10-11)
What will I be studying?
The Cambridge National in Creative iMedia will encourage students to:
- Understand and apply the fundamental principles and concepts of digital media including factors that influence product design, use of media codes and conventions, pre-production planning techniques, legal issues and creation/publishing/distribution considerations
- Develop learning and practical skills that can be applied to real-life contexts and work situations
- Think creatively, innovatively, analytically, logically and critically
- Develop independence and confidence in using skills that would be relevant to the media industry and more widely
- Design, plan, create and review digital media products which are fit for purpose meeting both client and target audience requirements.
R093: Creative iMedia in the media industry
This is assessed by taking an exam.
In this unit you will learn about the media industry, digital media products, how they are planned, and the media codes which are used to convey meaning, create impact and engage audiences.
Topics include:
- The media industry
- Factors influencing product design
- Pre-production planning
- Distribution considerations
R094: Visual identity and digital graphics
This is assessed by completing a set assignment.
In this unit you will learn how to develop visual identities for clients and use the concepts of graphic design to create original digital graphics to engage target audiences.
Topics include:
- Develop visual identity
- Plan digital graphics for products
- Create visual identity and digital graphics
R097: Interactive digital media
This is assessed by completing a set assignment.
In this unit you will learn how to plan, create and review interactive digital media products.
Topics include:
- Plan interactive digital media
- Create interactive digital media
- Review interactive digital media
Which examination board am I following?
OCR Level 1/Level 2 Cambridge National in Creative iMedia
https://www.ocr.org.uk/qualifications/cambridge-nationals/creative-imedia-level-1-2-j834/specification-at-a-glance/https://www.ocr.org.uk/qualifications/cambridge-nationals/creative-imedia-level-1-2-j834/specification-at-a-glance/
